Unhook the Expert Influence

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Sometimes we will have people who are genuine experts recommending something. Is there a reason for this person to be recommending this product or service other than its merits? What a lot of influencers get, they get products and income from those products that they ad cate on air. So we have to once again, unhook their perceived authority here. Let's talk about the scarcity principle. We find that those items that are rare, scarce, dwindling in availability, are more attract to us.

What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions. What are the tactics, how do they work, and how do we defend against them? This episode is jam-packed with practical advice that will make you more persuasive in life.

Known colloquially as “The Godfather of Influence,” Cialdini is a foundational expert in the science of influence and how to apply it ethically in business. His books, including Influence: Psychology of Persuasion and Pre-Suasion, have sold more than 7 million copies in 44 different languages, and he is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

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