Episode 57 - with Peter Cohen and Rob Dean - What is Lead Churn + Do SDRs block the path?
Two PreSales in a Pod
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Is There a Pre-Fast Funnel Part of the Process?
I wonder on two fronts whether there almost needs to be a pre funnel part of the process that is non cells related. When i think about the way some of the larger organizations like oraclen and service now interact with their customers ahen, they have these groups of individuals who are basically ex experts from big four and places like that. The only soft wea ther can solve all their problems is the one that they're vouching for. You almost need to have a buying funnel before you even get into a sales funnel, or something similar, perhaps.
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