The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THIS REP'S SECRETS TO CONNECTING WITH NEW ACCOUNTS AND WINNING B2B DEALS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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How to Make a Hard Sale?

"It is a lot of just consistency and doing what you know is right, but you don't feel like doing it because there's not that reward immediately," he says. "When I look at a hard sale, I look at like what persona are you selling to? And I got to imagine finance and HR, they're tough folks ... They're not very social... You're this true."

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