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How I Built 5 Multi-Million Dollar Companies: Marcia Kilgore
The Diary Of A CEO with Steven Bartlett
Behaviour of Economics
behaviour of economics is all about how the emotions that we a interact with, you know, with economics to create different outcomes from buying decisions. People will rationalize things based on what they've done before. Your mates of this mental framework around old things. So if you're trying to create something new, very often you have to relate it to something existing. And people can moreeasily understand what you're talking about because you can say, oh, it's like this, yes, but datadaada. But very often it's hard for people thay, don't have a mental framework or a mental model of how something already worksyes, you come in with something really radical and
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