040 | Aligning Team's KPIs and Fact-based Storytelling | Part 2/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)
MAFFEO DRINKS
00:00
Beyond the Metrics: Authentic Marketing Connections
This chapter examines the difficulties brand owners face in measuring marketing effectiveness beyond superficial metrics. It emphasizes the significance of building genuine relationships with bartenders and customers while balancing quantifiable results with the unpredictable nature of personal engagement.
Transcript
Play full episode
