Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
Balancing Self-Service and Human Interaction in Retail
This chapter explores the tension between self-service checkouts and human cashiers, underscoring the need for practical testing in marketing strategies. It emphasizes the use of behavioral science in enhancing customer engagement and the importance of A-B testing to measure real customer behavior over academic predictions.
Transcript
Play full episode
