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80. Magic Words: Change What You Say to Inspire and Influence Others
Think Fast Talk Smart: Communication Techniques
Word of Mouth Is Powerful
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The first big principle I talk about is something called social currency. The better something makes us look, the more likely we are to talk about it and share it. We're more likely to share things that make us look good than make us look bad. As communications professionals, as individuals who want to get the word out, we often spend a lot of time thinking about our message or idea.
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