Earn Your Happy cover image

The Daily Stoic Author, Ryan Holiday, On How Discipline Is Destiny & The Key To Finding Peace

Earn Your Happy

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How to Test Ideas for Your Book

The only way to get feedback on an idea is to test it out. I'm helping a friend work on a book based loosely on what is his best performing video. So instead of going like, Hey, what do we think is cool? We're letting the data point us in a direction that at least confirms that people are interested in this idea. It's something worked well on Instagram as an Instagram reel or a TikTok. Okay, maybe that should be incorporated into my talks,. That should be built into an article, or maybe that's a chapter in a book.

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