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307 | Kevin Peterson on the Theory of Cocktails

Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas

CHAPTER

Personalizing Cocktails: The Cocktail Genome Project

This chapter explores the innovative Cocktail Genome Project, which focuses on tailoring cocktails to individual preferences rather than relying on standard drink recipes. The speakers discuss the importance of understanding personal tastes and memories in crafting unique beverages while highlighting the interaction between expert knowledge and customer desires. Through creative examples and insights into flavor profiles, the chapter illustrates the evolving nature of cocktail making in response to personal experiences.

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