Insurance agent Ben Andy talks about the importance of customer service. He says it's a mentality that you have to embody and pound into your employee's head. Service is more important than day-to-day sales, he says. The best way to retain customers is by providing them with great service.
Customer service is not about making a sale today. It is about forging a relationship and building loyalty over a lifetime. From the supreme importance of solving problems and finding solutions to the proven formula of education, trust, and loyalty, Andy Frisella shares his thoughts on the essentials of customer service.