29:[Self Help] Carrots & Sticks - Ian Ayres| 3 Keys to use commitments to get things done
2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries
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Willpower and Commitment Contracts
Our brains are wired to survive in a social situation and keep our sense of self intact. So when we make a promise and we don't deliver on that promise, our sense ofself gets questioned. And the flip side is when we come through and we do keep our commitments, we feel good about ourselves. That could be as we got bigger.
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