A lot of leaders don't, again, similar survey design they don't come out the fact that there's going to need to be a communication plan until they get to like the 10 mile line right before they're launching the survey. I've been thinking about communication plans a lot lately because we're rolling out a bunch of different kind of processes. We want to build the right processes and the right tools and systems that will drive efficiency, back to this engagement for all of you.

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