Report claims creativity is dying in the west. Creativitis now coming from emerging markets, according to report. Mexican and latin american creatives more willing to take creative risks than westerners. Technology has got something to do with that as companies have become risk averse.
Damian Bradfield is a tech leader who as co-founder and Chief Creative Officer of WeTransfer steers an essential tool for creatives plus the site's burgeoning culture brand WePresent, too. He joins journalist Rosamund Urwin to discuss the company's journey and also talk through the Ideas Report: WeTransfer's annual survey of the global creative industries.
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