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17min chapter
ECKO UNLTD and COMPLEX: Marc Ecko
How I Built This with Guy Raz
The Evolution of Urban Streetwear Brands
The chapter explores the emergence of urban streetwear brands like Fat Farm, Triple Five Soul, and Echo Unlimited, tracing their roots to cultural movements like hip-hop and graffiti art. It discusses the strategic use of the Rhino symbol for the Echo brand, the challenges faced in manufacturing, and the rebranding process that led to the renaming of the company to ECKO. The narrative follows the entrepreneurial journey of the speaker, including a partnership for snowboard jackets, financial struggles, legal disputes, and a daring attempt to reclaim merchandise stored in a warehouse.
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