4min chapter

alphalist.CTO Podcast - For CTOs and Technical Leaders cover image

#68 - Patrick Campbell // Founder & CEO @ ProfitWell

alphalist.CTO Podcast - For CTOs and Technical Leaders

CHAPTER

Is Monthly Billing Better Than Annual Billing?

I'm a big fan of like one, getting as many monthly customers onto longer-term plans within within reason. Once you're over like eight to 10 months, they're kind of committed to the product. But yeah, it's a game of lifetime value. Free-meums are part of your acquisition strategy. You want to think about freemium like an ebook versus anything else.

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