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Place Your Bets (On Media, Community, And Brand) With Mayur Gupta
Marketing Against The Grain
Build a Remarkable Brand Through Community
The core object of most communities is content. And if you're going to build a remarkable brand through community, you first have to have remark content in your community. The entire marketing etors was all about instant gratification until facebook and i were starting to scale. Now everyone is using content as a means to create new habits that are not possible in the lower funal, creative act that just drives a click.
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