Ari Murray - Content That Converts (Content Legends Virtual Series)
The Marketing Millennials
00:00
The First Line of Copy
The first line of copy is the most important. It's the one that helps people read it, the copy, read the rest of the thing. You can't hit with your hardest like CTA or offer in the first four words. So you have to just do something to like pattern interrupt and break them from whatever they were doing because we're being annoying asking them to give us their attention.
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