9min chapter

Decoder with Nilay Patel cover image

Why Tubi CEO Anjali Sud thinks free TV can win again

Decoder with Nilay Patel

CHAPTER

Tubi's Strategic Position within Fox

The chapter explores Tubi's autonomy within Fox and its potential to leverage resources for competitive advantage. It discusses the utilization of Fox's Super Bowl inventory for advertising and the relationship between Tubi and Fox News, emphasizing each business unit's independence. The focus is on building Tubi's unique audience and accelerating its monetization strategy by leveraging advanced ad tech across Fox's portfolio.

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