#63: Why Polls Matter with G. Elliott Morris
Opinion Science
00:00
How to Measure the Response Rate of Upholsters
The population that upholsterers are trying to reach is so increasingly polarized and demographically complex. Because of these smallor very, very small response rates, ecause is hard enough to sample certain sub populations,. then it's made even harder by the fact that nobody picks up their phone. So when people come across like one person who suits some demographic category, they then have outsize influence just because they happen to be the one person in that sub population that picked up the phone that day.
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