2min chapter

Génération Do It Yourself cover image

#459 - Quentin Couturier - IZIPIZI - Créer le Swatch des lunettes

Génération Do It Yourself

CHAPTER

Intro

Ce chapitre examine comment une marque de lunettes a vendu près de 16 millions de paires grâce à une stratégie de prix abordables face aux grands noms de l'industrie. Il aborde également les défis logistiques et l'évolution de la marque vers un statut premium à l'international.

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