Tackle Your Journey Map Roadblocks: Melanie Bell-Mayeda
Creative Confidence Podcast
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Who Owns the Customer Journey?
i think there are some interesting questions in here about a, who owns the customer journey? Who's who's the person who creates it, or who holds it overtime? Ra, i'd imagine in all the work you've been doing, you've seen that in multiple different places, places. And om peros, if you could just share te different places you've you've seen it held in thehead of diverse organizations. Absolutely. I can be held by kind of chief innovation officerlik the head of design and innovation. Am, depending on the size of the organization, i've see it held at the so level because they really want to keep that no conse customer at the heart
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