#38 - Adapting to a new age of buyers by optimizing for experience vs close rate (Joe Caprio, Co-Founder @ Reprise)
30 Minutes to President's Club | No-Nonsense Sales
00:00
How to Give Pricing Early to Increase Win Rate
The age of buyer in SaaS is shifting younger and the people that are now evaluating and buying software are very tech savvy. There is something really, really dangerous about sticking to legacy sales logic. Everyone listening to this as a competitor with a freemium offer can go on YouTube and watch demos of your product or my competitors product. And so while you're saying, Hey, thanks for waiting a week between website CTA and first call, wait another week and I'll give you a demo," he says. "It's almost like Mbound."
Play episode from 20:29
Transcript
