
#11 - Talking Sales Enablement with Nicole Lindenbaum, VP Marketing at Teampay
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Sales Enablement in a Growth Company
Sales is the most measurable of all things. How much did I sell? Right? Sales enablement is a lot more indirect. Looking at the sales cycle is really important, but you also have to take that with a grain of salt. And in a growth company, those can be hard to measure.
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