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4min chapter
Brandertainment: Wie Duolingo und Tinder ohne Paid Media viral gehen - mit Viktoria Renner
OMR Education
Das Ende des Duolingo-Maskottchens
In diesem Kapitel wird die Entscheidung, das Maskottchen von Duolingo zu 'töten', als Wendepunkt in der Markenstrategie analysiert. Die Sprecher diskutieren, wie diese risikobehaftete Entscheidung zu erhöhter Interaktion und regionalen Storylines führte, die das Publikum tiefer in die Erzählung einbezogen.
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