2min chapter

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Yet Another Infra Podcast - Episode 6 - Martin Casado (a16z) speaks on technical founders becoming "go-to-market savants", and market annealing, among other things

Yet Another Infra Podcast

CHAPTER

The Biggest Mistake Ios Makes Is Hiring a Head of Sales Too Early

The biggest mistake is not hiring a sales team too early, it's hiring a head of sales too early. The founder brings in a relatively senior sales rank and they will also help explore in the acquire on fine budget. They understand early markets, they look for different go-to-market approaches, probably help with pricing. But again, you only want to hire the sales personally, very sure.

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