How to Carve Out the Space for Research

In any specialized domain, there's always going to be this balance of having to advocate internally about that particular discipline. So how do you make that happen in that kind of magic way? It's not about claiming territory, although sometimes the rhetoric is a little bit like that. And I think there's a list of things, and even go back to when I was at Zendesk, I was the PM of search,. You know, search, it's just like Google, right?"