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Jack Conte wanted to be a full-time songwriter and musician. He spent 10,000 hours on an album that he felt like was good music. Jack didn't know what was wrong until someone sent him a video of a kid playing acoustic guitar in front of a camera.

Building a business means making mistakes. Lots of them. But how you’re wrong isn’t always obvious. Jack Conte has learned this lesson as a working musician — and while scaling Patreon into a company worth $4b. In Part One of a two-part series, you’ll hear how Jack wrote his own Wrongness Playbook, as he learned to answer questions like: If something isn’t working, is it time to trust your instincts? Or is there critical feedback you’ve been ignoring?

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