Boss Talk #3
a16z Live
00:00
How to Avoid Finger Pointing Between the Marketing Leader and the Sales Leader
Marketing and sales report to both reports of the CEO. How do you avoid finger pointing between marketing and sales leaders? Ali: I don't think one size fits all but it kind of depends also titles can mean anything in any company especially a startup. Mark: You find this tiny startup to 10 people and they have like a CRO and a CEO with fancy sea level titles and EVPs is not under the world if they do that though.
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