
How To Sell Anything To Anyone | 142
The Graham Cochrane Show
00:00
Selling Is Giving, It's Giving
You have to respect people enough to know that they're goin to make their own decision. A great exchange is one in which everyone's happy to make the exchange. I'm happy to spend a few hundred dollars on a nice dinner out with my family. Why would i be happy to give away my money? Because i'm getting great food, great service, embiance and a nice pottle of wine. The rest is really up to them.
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