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Rolex Is A Nonprofit + When To Disrupt Your Own Business

Founder's Journal

CHAPTER

The History of Rolex

Rolex has been around since 1905. Hans Willsdorf, founded the company with his brother-in-law Alfred Davis. It was named Rolex in 1908 because other watch companies had very Swiss French names that could be hard to pronounce. The business has been a nonprofit since 1945 and is still privately owned by the family.

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