Fleeting Relationships, Tractors, and Personal Brand Narratives

Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be top-down. This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade. We have Navya - who's an unlikely grounded person one usually wouldn't assume, the precocious Zepto Brothers - where what stands out more than everything else is the bond 2 guys who met in the 6th-grade share with each other, and Tara - an outsider who paved her way into the very inside world of Bollywood. The transient nature of younger folks when it comes to housing/transport/ownership/vocation/fashion/shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example. Biases aside, there is so much to learn here!

#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://in.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath #AaditPalicha : Co-Founder & CEO of Zepto Follow Aadit here: Twitter https://twitter.com/aadit_palicha Instagram https://www.instagram.com/a.palicha/ Facebook https://www.facebook.com/aadit.palicha.9 Linkedin https://www.linkedin.com/in/aadit-palicha/ #KaivalyaVohra: Co-Founder & CTO of Zepto Follow Kaivalya here: Twitter https://twitter.com/v0hra Instagram https://www.instagram.com/kaivalyavohra/ Facebook https://www.facebook.com/100012626226933 Linkedin https://www.linkedin.com/in/kaivalya-vohra #NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health Follow Navya here: Instagram https://www.instagram.com/navyananda/ LinkedIn https://www.linkedin.com/in/navyanavelinanda/ Navya’s Podcast https://www.youtube.com/@navyanavelinanda #TaraSutaria: Bollywood Actor & Singer Follow Tara here: Twitter https://twitter.com/tarasutaria Instagram https://www.instagram.com/tarasutaria/ Facebook https://www.facebook.com/people/Tara-Sutaria/100057211939870/

Timestamps

(00:00) - Intro

(02:05) - Zepto Bros Arrive

(04:00) - Story of Zepto Bros

(06:28) - Stanford Dropout Tale

(07:29) - KiranaKart Beginning

(09:31) - Dark Stores & 1st Funding

(12:02) - Cracking Sales as Techies

(13:35) - Zepto's Sales Growth

(14:30) - Y Combinator & Hurdles

(17:45) - Series A & Beyond

(20:19) - Grocery Economics

(23:31) - Navya’s Unconventional Choices

(27:07) - Navya on Privilege & Goals

(31:51) - Navya’s Reflections

(39:08) - Tara's Artistic Childhood

(40:10) - Disney to Bollywood- Tara's Story

(43:51) - Unveiling Bollywood’s Reality

(45:10) - Flaws in Movie Business

(46:10) - Changing Taste of Audience

(47:46) - Tara's Upcoming Film

(49:10) - Tara’s Dream Project

(50:20) - Who is Tara, really?

(51:27) - Music Tastes

(54:29) - What is the new gen. up to?

(56:16) - New Gen. & Consumption Trends

(01:00:00) - Flipkart vs. Amazon: Are both same?

(01:00:56) - Zepto’s USP & Commodities

(01:03:20) - Surprising Shopping & Buying Trends

(01:11:41) - The Complex Cinema Business

(01:15:27) - Do People Pay for Premiumization?

(01:19:18) - Social Media Blue Ticks, Scarcity Principle & Discovering Products

(01:28:10) - UPI vs. Credit Card

(01:29:08) - Trends in Social Media?

(01:30:26) - Income Inequality

(01:34:17) - Empowering Young Entrepreneurs

(01:38:12) - Education Systems: Old vs. New

(01:49:58) - Anecdotes from School

(01:53:45) - Childhood Challenges & Therapy

(01:56:50) - Dealing with Founder’s Conflict

(02:01:45) - Nikhil’s Brotherly Advice

(02:03:50) - Tara on Content

(02:13:06) - Marriage, Kids & Beyond

(02:17:39) - Woke Culture, Entitlement & Social Media

(02:23:55) - Tara's Wall-Bump Mishap

(02:25:53) - Navigating Cancel Culture

(02:31:12) - Brand Narrative in 1 Line

(02:35:00) - Surprise Jamming Session!