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Mouth Cancer, Teeth Brushing, Bad Breath, Cavity & Oral Health - Celebrity Dentist |FO177Raj Shamani

Raj Shamani's Figuring Out

CHAPTER

Marketing Strategies in the Oral Healthcare Industry

The chapter explores the marketing practices of a company in the oral healthcare sector, emphasizing engagements with dentists globally and the significance of endorsements by dental associations. It discusses the history and strategy behind Colgate toothpaste, fundraising efforts, and the impact of creative characters on branding. Furthermore, it delves into the emotional aspects of dental treatments, the importance of direct marketing, and the expertise of dentists in various oral health treatments.

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