Avoiding Triggering the 'Crocodile Brain' and Sounding like a Sales Call

"Is this a sales call"?
☎️ If you’re making outbound sales calls, you’ve no doubt heard this from your prospects at one point or another.

It can often be a really curly one to answer for a lot of people. 

The first thing you think of is…

Do you lie or tell the truth?

You might be tempted to try and rationalise a lie... 

If you’re a B2B seller, you can’t actually take their money on the phone, so it’s not like you can sell them something. 

So you might be tempted to say ‘No’ I can’t sell you anything it’s not a sales call.

…but then you’d be kind of lying, wouldn’t you? Because it is a sales call, really isn’t it? 

It’s a call about starting the sales process. – so yeah, it’s a sales call.

What would likely happen if you said – “Well yeah it’s a sales call”?

They’re just going to say – “Get off the phone”, …Or “I don’t take cold calls and hang up.

Like many things in sales the real answer is 'it depends'

Get my run down on what you could do.

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