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MIKEY PEARCE: £17 MILLION TARGET + 50 RESTAURANTS IN A FEW YEARS! 044

The British Entrepreneur

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The Rise of Digital Entrepreneurs

This chapter explores the emergence of YouTubers and reality TV stars as influential entrepreneurs leveraging their online presence to build successful businesses. It contrasts their self-taught, instinctive marketing methods with traditional business approaches, emphasizing the importance of confidence and audience engagement. The dialogue also reflects on personal journeys, highlighting the resilience needed to thrive in a competitive digital landscape.

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