How to Build a Long Term Sostat

Marketing is ultimately a about a positionng, right? And what is positioning? So you go to school, and the simple, classic thing is is you kno price, andll cost and invalue cost efficiency. But there's an infinite number of dimensions that we're making choices against. Marketing is understanding those dimensions and trying to hihlight to the customer which dimensions are the most important,. Those guys are about scale or about agility. Which one do you want? Seems like the modern world really requires you to be agile.