First Touch Attribution Is a Misnomer

In the 24th installment of our Tuesday open office hours on TikTok Live, Chris gives advice for building a community through live events, and discusses the flaws in the way companies think about B2B buying journeys. He also encourages viewers that it’s never too late to try, learn, or do something new; as long as you’re willing to work to grow in a space where others are already established, the only thing holding you back is not starting. 

We also opened the show up to Q&A and covered topics including:

• How to break into marketing yourself on LinkedIn
• Getting customer insights against territorial departments
• Podcast: Audio, Video, or both?
• How to go about messaging when you need to reach different stakeholders
• Where do paid LinkedIn ads fit?
• And more!

Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!