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The Most Important Part of a Sales Conversation Is the Listening
Hearing is a capability, an hearing's a capability we can all hear. Listening is very different and it's something that many people simply don't think about. There are enormous benefits to becoming a masterful listener in life. The way you listen affects the way i speak as well. And of course, conscious listening is always the doorway to understanding and then selling. Any great sales person will tell you that the most important part of a sales conversation is the listening. It's really fundamental, as part of communication to be listening.