This chapter emphasizes the significance of empathy and understanding in sales interactions. It discusses the negative impact of criticizing a customer's previous choice and the importance of affirming their decision. The speaker shares personal experiences and anecdotes to highlight the value of empathy in building long-term relationships with customers.
Sales skills aren't just helpful for business. They are applicable--and essential--for success in all of life. Joined by his brother, 1st Phorm President of Operations Sal Frisella, The MFCEO returns to a favorite subject. Ultimately, it's not about selling products and services. It's about selling yourself--and helping people.