Eggplant: The Secret Lives of Games cover image

52: Barking Up the Right Tree with Lucy Morris (Best Friend Forever)

Eggplant: The Secret Lives of Games

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How to Be a Successful Game Designer

I definitely do it intentionally very much from the start of development when we're writing like a one page vision document if there's not something that sets it apart from what's on the market I probably wouldn't continue with the pitch. Data driven marketing strategy is super important and as much data as you can extrapolate it's very difficult if you haven't released a title before because you have really nothing to go on  and no one knows your brand yet. You know, game design especially is an alchemy not a science wildly unpredictable based based and not in significant amount based on luck oh yeah okaybased and not insignificant amount of luck but sometimes like searching for something in the dark which I

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