The Importance of Niche and Focus in Broker Growth

I want to really help those listening, like, who's listening is broker growth minded advisors. And sometimes I think we're all over the place. So as we see your growth, your strategy, your decisions, I'd love to gain more knowledge on really how, how to say no and to focus. Right. For me, it was a natural thing because that's where my network was at. My network was in universities and nursing homes. so I just learned everything I could about those industries and started to speak their language. That led to just referral after referral with some of the largest nursing home chains in the country. Wow. You can go to the timeline, but I want to