
1: Backstory of Backstory | What's My Story? | Why Should You Care? | Does Storytelling Actually Work in the Investment Biz (Spoiler: Yes, It Does)
Billion Dollar Backstory
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How to Tell a Good Story
In the investment industry, in the asset management industry, there's tons of funds you could pick. There are a ton of choices for whom you're going to pick as your guide. You want people to leave a meeting with you and think, I am cheering for that guy or that gal. So tell them the movie version. Make them will literally be reaching for the popcorn, saying, I'm here for this, and I'm cheering.
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