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Using ChatGPT to Drive Data-Backed Marketing and Product Innovation

App Marketing by App Masters

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AI-driven Product Innovation in Marketing

The chapter explores the utilization of ChatGPT and AI in marketing for data-backed product innovation. It covers techniques to analyze user behavior, optimize product performance, and obtain data-driven insights using tools like Jiminy and JPGPT. The conversation emphasizes the importance of understanding customer needs, performing market research, and avoiding unethical practices in keyword acquisition for successful marketing strategies.

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