The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRETS TO SELLING VALUE OVER PRICE AND CLOSING THE SALE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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How to Race to the No

"I don't believe it's over till it's actually over. Until I get, it's kind of that definitive punch to the gut or something like that," he says. "It's like Mike Tyson always said, everybody has a plan till they get hit in the face, bit in the mouth,. And until you get that hit, there's still a plan that you're trying to work."

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