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From Market Stalls to £5m per month with a Fragrance Brand - Connor Martin | The Midnight Pod Ep 52

Matt Kelly | The Midnight Pod

CHAPTER

I've Made Enough Cash to Not Be Like the Hot Group

I view it as being a vehicle to a much bigger exit further down the line. It allows us to make... It's allowing us to build a team and an operation that could be sold for 10, 15 times what Tev alone could be sold if we got it right over a 10-year period. The biggest priority entry in the DTC market is the performance side of things. And the customer service back end, the marketing back end, and we have them. So we can now, if we see a sort of new market arise that we like, we can grow into it very quickly. I think there's a longer play that's more valuable than selling to have.

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