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How Much Does Your Name Matter? (Rebroadcast )

Freakonomics Radio

CHAPTER

The Power of Names: Identity and Perception

This chapter explores the intricate relationship between names and personal identity, as well as societal perceptions shaped by these names. It discusses the historical context of naming conventions, particularly within the African American community, and analyzes how names can influence economic outcomes and biases. Through personal anecdotes and research findings, the chapter highlights the complexities involved in linking one's name to their success and social standing.

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