13min chapter

Negotiations Ninja Podcast cover image

Setting the Foundation for the Deal with Carson Heady, Ep #321

Negotiations Ninja Podcast

CHAPTER

Uncovering Motivators and Priorities

This chapter emphasizes the importance of asking relevant questions to uncover the motivators and priorities of customers. It discusses the need to probe deeper, provides tips on preparing a list of motivators, and shares a personal experience of leveraging network connections in negotiation.

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