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What Happened to Hybrid??? | Ep 161
The Game w/ Alex Hormozi
The Importance of One Headline or One Hook
Sally Kohn: The reason I stopped talking about it was because I honestly had a huge revolt within my community of people who thought I still no longer wanted to work with gyms. She says she learned how much one headline or one hook matters in an advertising campaign. Kohn: So what I shifted towards, you may have heard me talking about it, is I just now say one-on-one nutrition and accountability rather than hybrid. And so when we looked at after 90 days, who was still with us, and who had been successful, it was literally gym owners.
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