Changing Expectations of B2B Buyers

Leaders are investing in MEDDPICC, Challenger, and other proven sales methodologies – because nothing rivals a consistent winning framework on every opportunity. But too often, adoption is low and the investment goes to waste.

That’s why we hosted a masterclass with veteran revenue leaders Andee Harris (CEO at Challenger), Jeff Roy (Head of Sales at BioRender), and Jen Allen-Knuth (Community Growth at Lavender) diving into all things sales methodologies.

We covered:

• Why revenue leaders are investing in sales methodologies (despite tighter budgets)
• How to leverage proven frameworks to drive sales productivity 
• What elite deal strategy looks like in 2023