19min chapter

How I Built This with Guy Raz cover image

Lily’s Sweets: Cynthia Tice

How I Built This with Guy Raz

CHAPTER

Cynthia's Sweet Revolution

This chapter chronicles Cynthia's journey as a midlife entrepreneur who launched Lily's Sweets, a chocolate brand that meets the rising demand for sugar alternatives. It explores the challenges she faced during the brand's inception against a backdrop of increasing consumer awareness about sugar's health impacts. The narrative highlights how her family background in business and personal experiences played pivotal roles in building a $400 million food company.

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