2min chapter

The Decision Corner cover image

How to argue with Julia Minson

The Decision Corner

CHAPTER

Is Persuasion More Effective Than Advocacy

If you start with persuasion, it is hard to then backpedal and say, oh, hold on a second, let me hear your point of view. You can always switch to advocacy once you feel like you actually understand. It's just that people tend to believe that they understand long before they actually understand.

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